Food Drives

Annual Letter Carriers' STAMP OUT HUNGER Food Drive

Summer is not a happy time for many children and families in our state.  Hunger actually increases during the summer months when children are out of school.  Many families, already struggling financially, are faced with day care expenses and increased food costs.   Traditionally, summer is also a time that food banks see financial contributions and food donations drop off. 

With runaway fuel and food prices this year, many of our partner agencies are seeing demand up by as much as 40% over this time last year while our supplies and ability to purchase food are decreasing every day.

You can help Stamp out Hunger on Saturday, May 10th.  Postal Carriers across Albuquerque will pick up food that has been left at mailboxes.  Please remember to put out some of your excess food items on May 10th to help our pantries feed the hungry this summer.

Too busy to get to the market?  Or out of town on May 10th?  No problem.  Use our Virtual Food Drive!  By using the Virtual Food Drive, you can contribute to our normal food drives with just the click of a button!  Please use the link on the left to get started.

Read More about the Letter Carriers' Food Drive HERE >>>

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Food Bank News

Food Bank Launches "Stick A Fork In Hunger" Campaign

Advertising and PR powerhouse DW Turner has teamed up with Roadrunner Food Bank to produce a multi-media campaign to raise awareness of hunger in New Mexico.  The campaign is called "Stick A Fork In Hunger" and it includes attention-grabbing TV spots, billboards and a website called stickaforkinhunger.com. 

The "Stick A Fork In Hunger" campaign uses vignettes and images to portray real-world stories of everyday people in situations that lead to hunger.  At the end of each message, the call to action drives individuals to the website where they find information on the problem of hunger in New Mexico, food banks in their area, and ways to help end hunger including how to volunteer, advocate or donate.

DW Turner began developing the campaign, pro-bono, last summer after they came to us with an offer to help.  "This partnership provided an incredible opportunity to apply top-notch advertising creativity to a difficult message," said Melody Wattenbarger, executive director of Roadrunner Food Bank.  "We agreed from the start that the message should not shy away from the harsh reality of who is hungry."  She continues, "I think DW Turner has created something that will have a huge impact, not just in Albuquerque, but beyond."

DW Turner garnered the services of the most talented people available to work on the campaign for free.  Actor Jeff Bridges provides the voiceovers, Halflife Digital came through with filming, lighting, editing, lenses, sound, and even the music score.  More than a dozen volunteers gave their time as models and actors.  Local companies offered their sites as film locations.  Comcast Cable is running more than 300 showings of the four TV spots between now and July.  ClearChannel Outdoor is providing billboard space for up to a year in Albuquerque for ten billboard images. 

Roadrunner Food Bank is offering use of the campaign to other food banks around the state, and even around the country.  "This campaign is really about hunger, not just Roadrunner Food Bank," said Wattenbarger.  "We would be thrilled if other hunger relief agencies put their logo on it and found partners to run it in their areas like we have here in Albuquerque."

To learn about the campaign, and the many people who made it possible, please visit the web site HERE.

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Food Bank News

Food Bank Announces 2008-2009 Board Slate

Roadrunner Food Bank of New Mexico announces its recent election of Board of Directors, with Lydia Ashanin, Corporate Affairs, Health Care Service Corporation continuing her tenure as Board Chair.  Perry Bendicksen III, Shareholder with Brownstein, Hyatt, Farber, Schreck LLP, is the Chair Elect.  Barbara Allender, community volunteer, is newly-elected Secretary.  John deGraauw, PCS Regional Manager with Wells Fargo Bank, is Treasurer.  Immediate Past Chair is Kathy Komoll of Avanti Corporate Services. 

Board Chair Lydia Ashanin says she is confident the new RRFB 2008-2009 board will achieve great success in feeding even more hungry New Mexicans.  

“Roadrunner Food Bank is poised to make a quantum leap in our ability to provide more services to vulnerable and underserved populations in New Mexico,” said Ashanin. “I believe this slate of directors is uniquely qualified to move Roadrunner Food Bank significantly closer to achieving our mission of ending hunger in New Mexico.”

Directors-at-Large are Becky Burwinkle, VP, Treasury Management, Bank of America; Pamela Chavez, Director of Community Relations, Don Chalmers Ford; Steve Ciepiela, Principal/Owner, Charles Stephen and Company, Inc.; Mary Alice Collatz, Co-owner, Tiffany Homes; Frank Fine, Executive Director, American Luggage Dealers Association; Debbie Hartz, Vice-President of Administration & Corporate Secretary, NM Mutual; Carol O’Neal, Logistics Manager, General Mills; Robert M. Scott, Owner, Spirit Halloween Super Stores.

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Hunger Information

Hunger In New Mexico Videos Now Online

Want to know more about hunger in our state? 

We've made videos that help to explain the growing problem of hunger and poverty right here in New Mexico.  Meet the people who are working to feed our hungry citizens every day and hear the stories of those who find themselves in need.

As we go about our daily lives, we see hungry people everyday without realizing it.  It is a problem that hides in plain sight.     SEE THE VIDEOS >>>

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